First, you want to create your podcast name and category. Choose a name with a keyword that your new subscribers will look for when searching for podcast players. While a cute, catchy name is fun, depending on the words in your name, it may not be a great way to have potential listeners navigate or find your show when they are searching for their favourite podcast player. You'll also want to pick a primary and secondary category your podcast will fall under, so podcast listeners can find you by category and your title.
Should I Create an Interview or Solo Show for My Podcast?
Did you know you don't have to choose one or the other for your podcast? You can utilize both methods for your show. The interview format requires more legwork, organization, and scheduling. You'll need to book your host, send them information about your podcast, and follow up with reminders for their interview. With solo shows, you get to show off your expertise in your vertical. These types of episodes are an excellent choice for professionals using podcasting as an avenue for digital marketing.
Evergreen or Episodic Podcast?
You'll need to choose if your podcast will be an evergreen, episodic, interview, or solo. Evergreen episodes are episodes that you don't need to listen to in order when you're starting to listen to a show. You can listen to them in any order, as it does not matter for your listener to understand your content. Episodic podcast episodes are episodes that your listener needs to listen to so that the content makes sense and is understandable.
Recording Your Podcast Episodes
We recommend using the ATR 2200 mic for recording your podcast, especially if you're a travel podcaster. These mics are easy to use, durable, and only need a USB port to plugin and you're ready to record!
Record your podcast on your audio recorder software; then, you'll want to edit your podcast. Unedited podcasts are not professional and keep in mind that all other work, including books and videos, is always edited. You don't have to be a professional audio editor to make basic audio edits for your podcast. Taking out mistakes, ums, ahs, and other clutches creates a more professional-sounding episode and makes your guest sound great! If you're not an audio engineer, we recommend Hindenburg Journalist for audio editing. This is an intuitive, easy-to-use software for podcasters who don't have a background in editing audio.
Schedule and Publish Your Podcast Episodes
Next, you'll want to publish your new episodes by scheduling them on the podcast host that you have chosen. Popular podcast hosts include Libsyn, Podbean, and Buzzsprout. I always recommend going with a paid podcast player, as many free podcast player platforms have crashed and burned, leaving indie producers scrambling to put their podcast on another platform.
Which Podcast Host Should You Use for Your Podcast?
Although there are many choices, statistically, over half of your podcast listeners will go to Apple Podcast player to listen to their favourite podcast shows. Therefore, you'll want your show to be published on Apple Podcasts.
In addition to Apple Podcast, you can also publish your podcast on other platforms such as Stitcher, Spotify, Google Podcasts, and Overcast. Some venues will automatically post your podcast using your RSS feed, linking your podcast audio publications. Others, such as Amazon Music, Pandora, and Apple Podcasts, will need an application published on those platforms. While these additional platforms are great for more exposure to your podcasts, you want to be posted on Apple Podcasts if you want to have better stats.
Looking to grow your business with podcasts? Read our article for our top tips.
Top 6 Podcasts for Creators
And finally, with more and more people creating podcasts and more consumers checking out podcasts on YouTube, Apple Podcasts, Pandora, and other podcast platforms, it’s easy to see why creating a podcast is an excellent way to get into your ears potential clients.
With over 2,000,000 podcasts out there, sifting through them can seem impossible. Read to our Top 6 Podcasts for Creators to find your new favourites or competitors.
Learn more about how indie helps creators with supplemental income, extend your brand and your margins. Try for free today or contact us now for a demo.
