Get the basics on MailChimp’s email marketing service and learn how to launch your first campaign.
Email marketing is a key ingredient in cooking up a successful tour business.Direct communication lets you reach out to prospective customers, stay in contact with past clients, and build relationships to foster business collaborations.
MailChimp is one solution for effective email marketing. Here’s a quick low down on how to use the software.
The Basics of MailChimp
Getting used to MailChimp can seem a little overwhelming, but once you understand the basics of each tool available you’ll become a pro in no time.
Campaigns. Create emails and landing pages to send out to customers.
Templates. Store templates for your emails to make campaigns quicker and easier.
Audience. Manage your mailing list.
Reports. Monitor your campaigns to understand what’s working and what’s not using detailed reports.
Content Studio. Store the media for your campaigns.
So, how do you get started?
How to Use MailChimp for your Tour Business in 3 Easy Steps
Here are three easy steps to create your first email campaigns on MailChimp:
1. Start Building Up Your Travel Mailing List
Once you’ve gone through all of the administrative steps and are signed up to MailChimp, it’s time to start building your customer mailing list. Without this, your emails won’t be hitting any potential customer’s inboxes.
MailChimp allows you to create as little or as many mailing lists as you need. Separating them into specific groups with a tailored focus will allow you to target your email marketing campaigns more effectively.
If you don’t have any customer emails to add to your mailing list yet, MailChimp can help you to create a signup form to use on your website or social media to get the ball rolling.
2. Create an Email Template
Creating a branded template will get your creative juices flowing and save you loads of time down the road.
MailChimp’s template tool allows you to design reusable layouts for your email content. If your skills exist outside the creative realm, MailChimp also features plenty of preset template options. These are great to use when you’re just starting out and don’t have time or resources to hire a designer.
Once you’re ready, MailChimp’s building-block software lets you drag and drop boxes into your newsletter and add your own content to look and feel the way you want.
3. Create a Campaign
The campaign section of MailChimp is where all of your hard work comes to life: this is where you’ll actually be sending out your newsletter to your mailing list.
After you choose your template (either one that you’ve made or a pre-set design), you will select the mailing list that you want to reach. From here, you’ll be able to customize your template to suit this specific campaign with text, images and other graphics.
Once you have perfected the email (remember to proofread the copy!), it’s time to press send. And remember to use the reports tool to gauge the success of your email open rate.
Next in our Learn the basics series, Using Zapier to supercharge your tour business.